Philosophy

Zip codes do not dictate style.
Because of its close proximity to one of the fashion capitals of the world, Boston tends to live in the shadows of style. We are not New York and will never be New York. There is no need for comparisons. Embrace what Boston has to offer.

Money buys clothes, not style.
A designer-filled closet does not a stylish person make. How we dress should be a reflection of personality and interests. Do not allow yourself to be molded from the ground up by retailers and their slick advertising. Do you, not the labels you wear.

Inspire and challenge.
Bring it. Have confidence in what you wear because it will only make you look better. The effect is contagious (If she can do it, I can do it). Step it up. Let the naysayers prove themselves by dressing the part. The world would be a more stylish place if cattiness were kept to the catwalk.

Acknowledge.
See something you like on someone else? Say something. Compliments and questions are not only a great way to break they ice (and even better for your karma), they can teach you a think or two about your own style.

There are no rules.
Don’t play someone else’s game. Throw out everything you were ever told you couldn't do. Sure, sometimes mixing stripes and plaids goes horribly wrong, or wearing white after Labor Day is a bad idea. Know your strengths and know your limitations. And finally, don’t ever be afraid to try at least once.