What Is New Brahmin?

New Brahmin creates a much-needed online home for fashion, style, and shopping news in the Boston area. With multiple daily updates, New Brahmin offers quick, intelligent stories that are informative and witty. Our contributors are active in various parts of Boston’s fashion community and look to unite and inspire like-minded readers.

Boston is the intellectual hub of America, full of progressive politics and champion sports teams. It is also a city where boybanders who are 15 years past their prime receive A-List attention (I still love you, Joey McIntyre) and “no sneaker” policies are the norm everywhere from shitty pubs to nightclubs. With more important distractions from business, academics, and athletics, this is a city with little time to care about style.

Looking at the sea of Red Sox caps, college sweatshirts, and blue oxford shirts that flood its streets, Boston appears as a blip on the style radar. However, there is a flourishing community of forward-thinking individuals who are influencing a more stylish Boston. Artists, designers, retailers, and the like are inspiring how we dress. The tweedy image of the Boston Brahmin is both dated and inaccurate. Now is the time of the New Brahmin.

New Brahmin is not a singular style. There is no dress code, uniform, or walk of life that illustrates a New Brahmin. It’s not a matter of the clothes or where they come from, it’s how they are worn. The attitude, the connotation, the appropriateness (or inappropriateness, if you will) all adds to the equation. New Brahmin is about creating a personal style and writing your own manifesto. We are here to connect the stylish and promote the cause throughout our city.

Liana Peterson
Founder, Publisher, Executive Editor


inspire and challenge.
Bring it. Have confidence in what you wear because it will only make you look better. The effect is contagious (If she can do it, I can do it). Step it up. Let the naysayers prove themselves by dressing the part. The world would be a more stylish place if cattiness were kept to the catwalk.

there are no rules.
Don’t play someone else’s game. Throw out everything you were ever told you couldn't do. Sure, sometimes mixing stripes and plaids goes horribly wrong, or wearing white after Labor Day can be a bad idea but know your strengths and understand your limitations. And finally, don’t ever be afraid to try at least once.

money buys clothes, not style.
A designer-filled closet does not a stylish person make. How we dress should be a reflection of personality and interests. Do not allow yourself to be molded from the ground up by retailers and their slick advertising. Do you, not the labels you wear.

zip codes do not dictate style.
Because of its close proximity to one of the fashion capitals of the world, Boston tends to live in the shadows of style. We are not New York and will never be New York. There is no need for comparisons. Embrace what Boston has to offer.

See something you like on someone else? Say something. Compliments are not only a great way to break the ice (and even better for your karma), they can teach you a thing or two about your own style.

Legal Ish

contributions (photos, tips, etc.)
New Brahmin relies on emails from readers to continue to paint an accurate description of shopping, style and fashion in Boston. We're psyched when we get reliable tips about sales and great finds as well as photos of potential New Brahmins and fashion disasters alike. Anonymity will be assumed and protected. Reader tips can be emailed to tips [at] newbrahmin [dot] com and reader photos can be emailed to lookatthis [at] newbrahmin [dot] com. When you email us a tip or photo, the correspondence becomes the property of New Brahmin and we reserve the right to print it as content at our discretion unless otherwise specified. If you are submitting a photo that you do not own the rights to, please indicate this in your email, along with the content owner for proper credit. All images that appear on New Brahmin are property of New Brahmin, except where noted. Photos may be reproduced online only, provided that a hyperlinked photo credit to New Brahmin is present.

New Brahmin reports accurately factual information as well as rumors, conjecture and opinions. We do not guarantee, and no reliance should be placed upon, the correctness of reliability of New Brahmin. Further, links to and quotation of material from other sites are not the responsibility of New Brahmin. We will correct all factual inaccuracies brought to our attention.

Any images created for New Brahmin are owned by New Brahmin Media. This includes all images in the Spotlight Feature and images for Featured Posts, unless otherwise credited. Reuse of our images is prohibited unless proper credit and links are given.


Contact Us

We love hearing from you! Luckily, there are a bunch of ways to get our attention:

got gossip? big news? remember, sharing is caring.
tips [at] newbrahmin [dot] com

think you have great personal style (or just wanna brag about a good hair day)? show us.
lookatme [at] newbrahmin [dot] com

you came, you saw, you conquered (the sale). now show it off.
score [at] newbrahmin [dot] com

go ahead, stump us.
ask [at] newbrahmin [dot] com

interested in advertising on New Brahmin? click here to download our media kit or email us.
ads [at] newbrahmin [dot] com

are you a member of the media looking for comments, interview and/or appearances of New Brahmin contributors?
info [at] newbrahmin [dot] com

have something you want us to try? we're open to product submission for editorial consideration
nb [at] newbrahmin [dot] com